SANCHIT
Don't wait for opportunities.
Make your own.
4,213 DAYS
One laptop and total belief —
now 100+ people, 20+ brands, millions of readers.
STILL BECOMING
Every disruption is a test of how willing you are to adapt.
Consistent effort, finally compounding.
Eleven years in.
Still in training.
Else Digital started on February 2, 2015 — my brother Suyash and I, one laptop, and a single website called Balcony Garden Web. Just the belief that content built with care would find its readers.
That one site grew into a 100+ person team running 20+ websites and brands across gardening, lifestyle, food, and crafts — 3M+ monthly readers. Along the way: 3.3M+ Pinterest followers with 176M monthly impressions, a 3.5M+ Facebook community, a YouTube Silver Play Button, and features in Forbes and The Guardian.
In 2020 I co-founded IndiaGardening — an e-commerce company selling plants and gardening supplies, shipped across India through our own store, Amazon, Flipkart, and Meesho. It grew straight out of my own love for growing things.
When the AI disruption hit in 2023, our traffic fell away like everyone else's. We chose to understand the shift instead of fighting it and rebuilt around Pinterest and Facebook. What once threatened the company is now one of its greatest strengths.
Eleven years in, the thing I'm proudest of isn't the numbers — it's the culture. I start with the people and the idea, protect the creative spark, and stay close to the work and the team.
Outside work I trade and invest, grow bonsai, and go deep on AI — the agents I experiment with at night now do real work inside the company.
Sanchit Sharma
Co-founder · Else Digital · AI builder
Company
Else Digital
Company
IndiaGardening
Find me across the internet
@ssanchitsharma
Behind the scenes: mindset, AI experiments, day-to-day.
sanchit-sharma-else
Company updates, lessons from eleven years, longer-form thinking.
X / Twitter
@sanchitsharma__
Raw thoughts and quick takes, as they happen.
[email protected]
Real-world thinking.
Not theory.
Eleven years building Else Digital and IndiaGardening from nothing — hiring the team, growing the brands, and surviving the platform shifts that wiped out other people's traffic. I never left the work: I still fix the things I ask other people to fix. So when we talk, you get someone who ran your problem last month, not someone who read about it.
Not a course. Not a framework. We take your actual situation apart, and I tell you what I would do and what it would cost you — including the parts you would rather not hear.
“I'd rather tell you the thing you don't want to hear in month one than watch you find it out in month nine.”
Who it's for
- Early-stage founders who need a thinking partner
- Solo operators building their first real team
- Ambitious people ready to scale but stuck on how
- Anyone who wants sharp, honest feedback — not comfortable answers
How to engage
Reach out by email
Tell me what you're building, where you're stuck, and what you've already tried. The more honest the message, the more useful my reply.
[email protected]→Writing.
I never waited to be ready
I ran a session with our interns about perfection. Someone asked how to execute perfectly. This is my honest answer — why the perfect moment is a lie, why I jumped into things I had no business jumping into, and why execution is the only thing that ever separated me from smarter people.
Read →High on Claude
I'm on Claude's biggest plan and still run out almost every week. This is about the two months that changed me — the build, the skipped meals, and a Screen Time report I'm half proud of and half scared of. Blessing or curse?
Read →You can't rush anything alive
I grow bonsai. Fourteen years of it has taught me more about building a company than any playbook — about patience, about pruning what's dead, and about trusting that quiet care compounds.
Read →Let's build
something together.
I work with brands that fit what I build and who actually reads my work — entrepreneurs, digital professionals, and people serious about their growth.
If your brand resonates with builders and people who take their work seriously — let's talk.
20K
Instagram followers
16K
LinkedIn followers
Open to
My audience skews toward
Entrepreneurs · Digital professionals · Founders · Growth-minded individuals